In the most high pressure situations our consultants remain cool; they have handled the crisis you are experiencing before including corporate conduct issues, operational failures, financial irregularities, product recalls, union activism, supply chain issues, employee disputes, customer complaints and more.
Stages of a crisis: We complete scenario planning, support with management plans and training and provide expert consultancy on how to respond to an issue.
We have successfully managed situations ranging from nuclear power station meltdowns and military hardware failures to allegations of racist social media posts. We work with clients to identify vulnerabilities in advance of a problem arising.
We know speed of response is crucial in a real-time publishing environment, when stories break immediately on social media. We liaise directly with the media during crises via 24/7/365 press offices and act as company spokespeople when required. Our sector expertise includes financial services, technology, healthcare, retail, consumer brands and support services.
We specialize in preparation: coaching our clients to handle hostile journalists and commentators, offering bespoke media training and diffusing potential issues before they turn into reputational disasters. We media train company spokespeople and CEOs to ensure they are equipped to handle these pressurised situations and the glare of the cameras.
We train client teams how to identify and handle crises - including developing manuals detailing escalation and response procedures. Former journalists test stress clients’ response programs with realistic simulations – identifying how your team would really respond in a real-world situation.
In our real-time publishing environment issues ‘go live’ immediately – be it via a media outlet or social post. We have the tools in place to constantly monitor online sources to identify any issues that arise so they can be tackled immediately. We know the appropriate format for responding, whether it’s direct engagement or through the website moderator.
We know how to get content removed online rapidly – on Twitter, Facebook or an online forum. We work with our clients to proactively manage their online reputations, removing and responding appropriately to malicious content.
Please get in touch to discuss how we can help support your financial communications efforts.
Citigate Dewe Rogerson New York
101 Avenue of the Americas, 14th Floor
Key contact: Lucia Domville
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